IDPP is representing a financial services group focused on retail and commercial customers- with millions of customers in the UK, and a presence in nearly every community. We are currently looking for a Marketing Campaign Manager with experience within credit card ‘’Acquisition’’ and ‘’Engagement & Retention’’ campaigns. This is a 12-month contract opportunity and it will be based in either Bristol, Halifax or Chester. (Please note this role doesn’t require travel across the offices)
- Support Performance, Optimisation & Interaction with a large portfolio of credit card activity by partnering with the product and marketing conversion teams to identify and drive improvements in conversion levels.
- Using campaign reporting tools available, make recommendations on campaign targeting to improve campaign effectiveness, exploiting key customer segmentation to support Group strategic objectives.
- Identify specific stages of interactions (e.g. campaign selections / hygiene rules) where opportunities exist, making appropriate recommendations to improve interactions by contact channel and target audiences.
- Stakeholder Management experience
- Understanding of credit card marketing MI and optimising campaigns
Please get in touch with Vicky on 02083347505 for more details.